Culture Jamming
The following is a definition of culture jamming found on:
http://depts.washington.edu/ccce/polcommcampaigns/CultureJamming.htm
Culture jamming is a form of political communication that has emerged due to the commercial isolation of public life. People who practice culture jamming argue that culture, politics and social values have been bent by saturated commercial environments, such as corporate logos on sports facilities all the way to television content designed soley to deliver targeted audiences to producers and sponsors. Many public issues and social voices are pushed to the margins of society by market values and commercial comminication, making it difficult to get the attention of those living in the "walled gardens" of consumerism. Culture jamming presents a variety of interesting communication strategies that play with the branded images and icons of consumer culture to make consumers aware of surrounding problems and diverse cultural experiences that warrant their attention.
Most culture jams are simply aimed at exposing questionable political assumptions behind commercial culture so that people can momentarily consider the branded environment in which they live. Culture jams re-figure logos, fashion statements, and product images to challenge the idea of "what's cool", along with assumptions about the personal freedoms of consumption. Some of these communiques create a sense of transparency about a product or company by revealing environmental damagers or the social experiences of workers that are left out of the advertising fantasies. The logic of culture jamming is to convert easily identifiable images into larger questions about such matters as corporate responsibility, the "true" environmental and human costs of consumption, or the private corporate uses of the "public" airwaves.
The task for week 5 after studying culture jams was to create our own.
I made a group with Nina and after much thought and debate we decided to make up a story about sweatshop activity taking place on the Gold Coast. We went out to the industrial estate in Biggera Waters and took photos of a run down factory.
We also created a Facebook group and managed to get more than 50 people to join in the short space of time we had for this assignment.
http://www.facebook.com/group.php?gid=159443990736948
We interviewed a "worker" of the sweatshop and created this video that follows:
"Insert Video Here"
Culture jamming is a form of political communication that has emerged due to the commercial isolation of public life. People who practice culture jamming argue that culture, politics and social values have been bent by saturated commercial environments, such as corporate logos on sports facilities all the way to television content designed soley to deliver targeted audiences to producers and sponsors. Many public issues and social voices are pushed to the margins of society by market values and commercial comminication, making it difficult to get the attention of those living in the "walled gardens" of consumerism. Culture jamming presents a variety of interesting communication strategies that play with the branded images and icons of consumer culture to make consumers aware of surrounding problems and diverse cultural experiences that warrant their attention.
Most culture jams are simply aimed at exposing questionable political assumptions behind commercial culture so that people can momentarily consider the branded environment in which they live. Culture jams re-figure logos, fashion statements, and product images to challenge the idea of "what's cool", along with assumptions about the personal freedoms of consumption. Some of these communiques create a sense of transparency about a product or company by revealing environmental damagers or the social experiences of workers that are left out of the advertising fantasies. The logic of culture jamming is to convert easily identifiable images into larger questions about such matters as corporate responsibility, the "true" environmental and human costs of consumption, or the private corporate uses of the "public" airwaves.
The task for week 5 after studying culture jams was to create our own.
I made a group with Nina and after much thought and debate we decided to make up a story about sweatshop activity taking place on the Gold Coast. We went out to the industrial estate in Biggera Waters and took photos of a run down factory.
We also created a Facebook group and managed to get more than 50 people to join in the short space of time we had for this assignment.
http://www.facebook.com/group.php?gid=159443990736948
We interviewed a "worker" of the sweatshop and created this video that follows:
"Insert Video Here"
No comments:
Post a Comment