Tuesday, September 14, 2010
WEEK 6
When you publish something on the internet, you are basically handing it over to the public.
Personally, all the things i post on social network sites, I think I own them to an extent. They're pictures/videos of me so I think they're mine, but by posting them on the internet I am giving other people the right to look at them. Unless you have copyright on a creation, anyone has the right to take it off the internet. If you didn't want someone to take it or view it, you know not to post it on the internet to begin with.
Social Networking sites give you the choice whether you want to make your pages public or private. If you make it private then only the people you allow can see the content that you post. So the pictures/videos etc you post can only be seen by select few people, unless you decide otherwise (which I think is very risky).
Personally, all the things i post on social network sites, I think I own them to an extent. They're pictures/videos of me so I think they're mine, but by posting them on the internet I am giving other people the right to look at them. Unless you have copyright on a creation, anyone has the right to take it off the internet. If you didn't want someone to take it or view it, you know not to post it on the internet to begin with.
Social Networking sites give you the choice whether you want to make your pages public or private. If you make it private then only the people you allow can see the content that you post. So the pictures/videos etc you post can only be seen by select few people, unless you decide otherwise (which I think is very risky).
Week 5
Culture Jamming
The following is a definition of culture jamming found on:
http://depts.washington.edu/ccce/polcommcampaigns/CultureJamming.htm
Culture jamming is a form of political communication that has emerged due to the commercial isolation of public life. People who practice culture jamming argue that culture, politics and social values have been bent by saturated commercial environments, such as corporate logos on sports facilities all the way to television content designed soley to deliver targeted audiences to producers and sponsors. Many public issues and social voices are pushed to the margins of society by market values and commercial comminication, making it difficult to get the attention of those living in the "walled gardens" of consumerism. Culture jamming presents a variety of interesting communication strategies that play with the branded images and icons of consumer culture to make consumers aware of surrounding problems and diverse cultural experiences that warrant their attention.
Most culture jams are simply aimed at exposing questionable political assumptions behind commercial culture so that people can momentarily consider the branded environment in which they live. Culture jams re-figure logos, fashion statements, and product images to challenge the idea of "what's cool", along with assumptions about the personal freedoms of consumption. Some of these communiques create a sense of transparency about a product or company by revealing environmental damagers or the social experiences of workers that are left out of the advertising fantasies. The logic of culture jamming is to convert easily identifiable images into larger questions about such matters as corporate responsibility, the "true" environmental and human costs of consumption, or the private corporate uses of the "public" airwaves.
The task for week 5 after studying culture jams was to create our own.
I made a group with Nina and after much thought and debate we decided to make up a story about sweatshop activity taking place on the Gold Coast. We went out to the industrial estate in Biggera Waters and took photos of a run down factory.
We also created a Facebook group and managed to get more than 50 people to join in the short space of time we had for this assignment.
http://www.facebook.com/group.php?gid=159443990736948
We interviewed a "worker" of the sweatshop and created this video that follows:
"Insert Video Here"
Culture jamming is a form of political communication that has emerged due to the commercial isolation of public life. People who practice culture jamming argue that culture, politics and social values have been bent by saturated commercial environments, such as corporate logos on sports facilities all the way to television content designed soley to deliver targeted audiences to producers and sponsors. Many public issues and social voices are pushed to the margins of society by market values and commercial comminication, making it difficult to get the attention of those living in the "walled gardens" of consumerism. Culture jamming presents a variety of interesting communication strategies that play with the branded images and icons of consumer culture to make consumers aware of surrounding problems and diverse cultural experiences that warrant their attention.
Most culture jams are simply aimed at exposing questionable political assumptions behind commercial culture so that people can momentarily consider the branded environment in which they live. Culture jams re-figure logos, fashion statements, and product images to challenge the idea of "what's cool", along with assumptions about the personal freedoms of consumption. Some of these communiques create a sense of transparency about a product or company by revealing environmental damagers or the social experiences of workers that are left out of the advertising fantasies. The logic of culture jamming is to convert easily identifiable images into larger questions about such matters as corporate responsibility, the "true" environmental and human costs of consumption, or the private corporate uses of the "public" airwaves.
The task for week 5 after studying culture jams was to create our own.
I made a group with Nina and after much thought and debate we decided to make up a story about sweatshop activity taking place on the Gold Coast. We went out to the industrial estate in Biggera Waters and took photos of a run down factory.
We also created a Facebook group and managed to get more than 50 people to join in the short space of time we had for this assignment.
http://www.facebook.com/group.php?gid=159443990736948
We interviewed a "worker" of the sweatshop and created this video that follows:
"Insert Video Here"
Tuesday, August 24, 2010
Tuesday, August 17, 2010
Week 4 Tutorial
1.Where and when did usable online video start? (provide some refs. and an example if possible)
Youtube was introduced in 2005 which was when online video took off.
The first video ever uploaded was the following:
http://mashable.com/2010/04/23/first-video-youtube/
2.In the lecture we heard about technological innovations that were used by the studios to lure audiences. (mostly to combat the popularity of TV)
What recent innovations are being used to lure us in the movies?
What are they luring us from?
Well recently they've brought out 3D movies.
They've had 3D for a while though only recently are producers of movies making them more frequently because of technology improvements.
They are also advertising the movies in cinemas and try to persuade audiences to go see them at cinemas or buy them on DVD rather than downloading them free off he internet.
3.Are short films still being made? Why? Who pays for them to be made?
Short films are most definitely still being made.
If not just as much, than more.
Many companies are using short films as advertisement campaigns.
Students make short films for study and many people compete in short film competitions.
A lot of short films aren't funded and they are just paid for by the director.
This is sometimes why they're short, to get a message across but to also save money.
4.The term viral is thrown about adhoc but what does it mean in film/movie arena? Give some examples.
A viral video is one that becomes popular through the process of internet sharing.
5. Online video distribution isn't limited to the short film format. We are now starting to see television styled shows made solely for internet release (webisodes). Find an example of this style of content and discuss how viewing television content in this way can positively and negatively affect the viewer's experience.
http://www.youtube.com/user/collegehumor
Having shows on the internet is a good thing.
Well, except for people who work for television companies.
It gives the viewer the choice to "change the channel" easily and at any moment they can stop viewing it.
Youtube was introduced in 2005 which was when online video took off.
The first video ever uploaded was the following:
http://mashable.com/2010/04/23/first-video-youtube/
2.In the lecture we heard about technological innovations that were used by the studios to lure audiences. (mostly to combat the popularity of TV)
What recent innovations are being used to lure us in the movies?
What are they luring us from?
Well recently they've brought out 3D movies.
They've had 3D for a while though only recently are producers of movies making them more frequently because of technology improvements.
They are also advertising the movies in cinemas and try to persuade audiences to go see them at cinemas or buy them on DVD rather than downloading them free off he internet.
3.Are short films still being made? Why? Who pays for them to be made?
Short films are most definitely still being made.
If not just as much, than more.
Many companies are using short films as advertisement campaigns.
Students make short films for study and many people compete in short film competitions.
A lot of short films aren't funded and they are just paid for by the director.
This is sometimes why they're short, to get a message across but to also save money.
4.The term viral is thrown about adhoc but what does it mean in film/movie arena? Give some examples.
A viral video is one that becomes popular through the process of internet sharing.
5. Online video distribution isn't limited to the short film format. We are now starting to see television styled shows made solely for internet release (webisodes). Find an example of this style of content and discuss how viewing television content in this way can positively and negatively affect the viewer's experience.
http://www.youtube.com/user/collegehumor
Having shows on the internet is a good thing.
Well, except for people who work for television companies.
It gives the viewer the choice to "change the channel" easily and at any moment they can stop viewing it.
Week 4 - Tutespark
http://www.niceshorts.com.au/watch.asp?video=1989
Scrub is an Australian short film.
It is explained simply and the characters in the film are introduced well and we can understand a lot about them in a short space of time. By showing flashbacks we can discover more about the characters. Scrub was put together for a film competition.
This is an advertisement for Nike'.
As it is very fast paced and entertaining it would gain the audience's attention.
This short film I'd have to admit put me on the edge of my seat. For a moment there I was considering turning it off and looking for another one because i was expecting the passengers on the train to get murdered or something along those lines due to the intense music.
It would do well to capture viewers attention though as it keeps the audience on the edge of their seat.
Scrub is an Australian short film.
It is explained simply and the characters in the film are introduced well and we can understand a lot about them in a short space of time. By showing flashbacks we can discover more about the characters. Scrub was put together for a film competition.
This is an advertisement for Nike'.
As it is very fast paced and entertaining it would gain the audience's attention.
This short film I'd have to admit put me on the edge of my seat. For a moment there I was considering turning it off and looking for another one because i was expecting the passengers on the train to get murdered or something along those lines due to the intense music.
It would do well to capture viewers attention though as it keeps the audience on the edge of their seat.
Subscribe to:
Comments (Atom)